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Model Number:
0-9764832-7-0
Intended for IT professionals and consultants as well as business managers, this book covers one of the most important strategies any company can establish to help manage IT in the coming years. Namely, the creation of an IT Business Value Program to execute systematic customer focused approaches to determine the business value for any IT investment an organization may make.
ISBN: 0976483270
Customer Comments
"David Sward explains the why's, what's, and how's of IT value measurement, presents an intuitively appealing vocabulary, and offers an impressive portfolio of instruments to manage IT investments to produce measured business value. Sward's Measuring the Business Value of IT should be required reading for all managers involved in innovating business processes enabled by IT."
- Lars Mathiassen, Professor, Computer Information Systems, Center for Process Innovation,
J. Mack Robinson College of Business, Georgia State University