Successful companies actively cultivate new ideas, put those ideas to work quickly and efficiently, and harvest the business value benefits of successful innovations. Discussions of innovation often focus on what a company offers, that is, its products and services.
In Managing Information Technology Innovation for Business Value, Esther Baldwin and Martin Curley show how successful IT innovations pay back handsomely as well. Innovation is not just about what a company offers; innovation is also about how a company conducts business and how IT innovation can transform an organization into a significantly more efficient company.
Drawing on their experience with innovation in Intel’s® engineering operations, Baldwin and Curley emphasize that IT innovation does not require whole-scale invention. An innovative IT solution reapplied in a new context can provide even greater business value because the initial investment in developing the solution has already been made.