In today’s fast moving competitive business environment, companies increasingly demand that IT investments demonstrate business value through measurable results. David Sward directly addresses this challenge in his book Measuring the Business Value of Information Technology. Expanding on concepts offered in Martin Curley’s Managing IT for Business Value, Sward explains how business value programs are established, measured, maintained, and governed, providing a blueprint for evaluating IT investments and equipping the reader with the tools required for success.
Industry Talk
“David Sward shows how to tie investment in information technology to a firm’s bottom line. Sward’s approach emphasizes the importance of collecting empirical evidence to evaluate return on IT investments in dollar terms.”
—Roger Schvaneveldt, Director of Applied Psychology, Arizona State University Polytechnic
