Screen Future is about the people, technology, and economics that are shaping the evolution of entertainment. Blending social and computer sciences, media history, and engaging conversations with industry experts, author Brian David Johnson provides an informed and illuminating vision for what happens when TV and entertainment are transformed by the power and intelligence of computers. Johnson explores how our TVs, phones, cars, computers, and all the devices we love are being connected and reshaped into personalized entertainment platforms.
“Screen Future is a must-read for anyone trying to make sense of the rapidly changing world of television and screen media.”
—Dale Herigstad, Chief Creative Officer, Schematic
“If there is any roadmap to the future in our fast-changing business, this is it.”
—George Schweitzer, CMO/President, CBS Marketing Group